A revolution for women who are done with the noise.
Done with the hustle to be more.
Done with the pressure to shrink, stay quiet, and play small.
At Affirm by Sonia
Declaration
We believe affirmation is not just a daily practice—it’s a declaration. A declaration that you are ready to reclaim your power, reconnect with yourself, and rise with confidence in a world that constantly asks you to dim your light.
This is skincare with a soul.
This is affirmation with impact.
This is ritual that rewires and renews.
At Affirm by Sonia
Something Real
We’ve taken everything we know about leadership, neuroscience, and the way women truly thrive—and built something different. Something real. Our skincare products aren’t just designed to work on the surface—they’re formulated to support your nervous system, regulate your stress response, and create moments of calm, connection, and clarity in your day.
✨ Our glycolic cream cleanser doesn’t just exfoliate—it invites you to release what no longer serves you.
✨ Our nourishing serums don’t just hydrate—they help you soften into stillness.
✨ Our renewal creams don’t just protect your skin barrier—they help you rebuild your boundaries.
At Affirm by Sonia
Self-Worth
Each product is part of a larger ritual of self-worth—a pause, a breath, a reminder that you are worthy of care, kindness, and intention. Backed by neuroscience and built from lived experience, our skincare is designed to do more than make you glow. It’s designed to help you grow. From the inside out.
And it doesn’t stop there. Our affirmation and mindset tools are crafted with the same level of care - to rewire your thoughts, interrupt negative patterns, and anchor you in self-worth that sticks.
We’re different because we walk this journey with you. We’ve been through the reinventions, the heartbreak, the burnout. We know what it means to lead yourself out of the darkness and rise with courage, softness, and strength.
This isn’t about perfection or performance.
This is about showing up—raw, real, and ready—to step into your next chapter with grace.
Because when a woman leads herself with clarity, compassion, and courage?
She becomes unstoppable.
So no, this isn’t just skincare.
This is radical self-worth in a bottle, a page, a ritual.