You’ve tried the serums.
You’ve tried the routines.
You’ve tried the miracle masks.

But deep down, you know radiant skin isn’t just about what you put on your face; it’s about how you feel in your own skin.

At Affirm by Sonia, we see you. You’re done with the noise, the pressure to “anti-age”, and the beauty standards that tell you to fight against yourself. We believe the real secret to beauty is this: confidence comes from within.

That’s why we created something different. A skincare line that’s not just about the glow on your skin but the growth of your self-belief.

Products designed to nourish your skin, affirm your worth, and remind you that aging isn’t something to fight; t’s something to celebrate.

Because you don’t need to turn back time.

You need to step fully, confidently, and unapologetically into who you already are.

Affirm by Sonia — skincare for your glow, your story, and your power.