I Was Just Washing My Face…
Until I Realised I Was Also Rebuilding Myself.
It started on a Tuesday.
One of those days. I’d been up since 4 a.m. thinking about everything — work, parenting, menopause (oh yes, the joys), and that nagging voice in my head that said, “You’re not doing enough.”
I looked in the mirror. No makeup. Hair a mess. Eyes tired. Skin dull. I was going through the motions of my skincare routine, barely present — until something shifted.
I paused. Took a breath. And whispered, “You’re doing your best. And that’s more than enough.”
That one affirmation? It cracked something open.
I saw myself — not the stressed-out CEO, the tired mum, the overachiever chasing the next thing — but a woman who was still standing, still showing up, still holding it together even when it felt like the world was fraying at the edges.
And that’s where Affirm by Sonia began. Not from a boardroom. Not from a business plan. But from that bathroom mirror — where I remembered who I was.
Skincare That Speaks
That’s why every single product in the Affirm by Sonia collection is created not just to nourish your skin, but to nurture your soul.
We blend clean, conscious ingredients — botanicals, antioxidants, oils — with the powerful daily practice of affirmation.
Because I believe skincare shouldn’t be mindless. It should be a moment to remind yourself:
💬 “I am strong.” 💬 “I am radiant.” 💬 “I am worthy — just as I am.
The Ritual That Changed My Life
Here’s how I’ve turned skincare into a confidence ritual — and how you can too:
✨ 1. Be Present
Don’t rush. Take a breath. Put the phone down. This moment is yours.
✨ 2. Apply with Intention
Let the textures awaken your senses. Feel grounded in your body.
✨ 3. Speak Your Truth
Say the affirmation on your product (or one that speaks to you). Even if it feels silly. Even if you whisper it. Say it like you mean it — because your subconscious is listening.
✨ 4. Feel It
Visualise it. Let it land. You’re not just treating your skin — you’re transforming your mindset.
✨ 5. Go Glow
Step back. Look at yourself. Hold that energy all day. That glow? That’s soul-deep.
Why It Matters
The world tells us to fix ourselves. To do more. Be more. Change this. Lose that. Hustle harder. But what if… the most radical act was to be gentle?
To affirm our worth instead of question it? To see skincare not as vanity, but as sacred self-care?
That’s what this brand is about.
Not perfection. Not filters. But presence. Confidence. Courage. And a whole lot of love.
Final Word from Me to You
If no one’s told you today: You are already enough. You are allowed to rest. You are becoming the woman you were always meant to be.
And yes — it can start with just washing your face.
🖤 Affirm by Sonia - https://affirmbysonia.com/
Sonia x
Where skincare meets soul care.
