50 Empowering Affirmations

50 Empowering Affirmations to Manifest Confidence, Courage & Clarity

By Sonia McDonald – Leadership Coach, Author, founder of Affirm by Sonia

Twenty years ago, I was a single mum starting over from scratch. Fresh out of a life I didn’t choose, broke in a country I had just returned to, and carrying the weight of rejection and fear—I had two things left: my daughter and my mindset.

And I’ll never forget the morning I looked in the mirror and said:

“You’ve got this, Sonia. You’re not here to play small.”

That sentence became my first ever affirmation. I didn’t even know what affirmations were at the time. But I knew I had to speak life into my future, because no one else was going to do it for me.

Since that moment, I’ve built a global leadership brand, written books, spoken to thousands, and coached people around the world—but none of it would have happened without the way I trained my mind to believe in something better.

Today, I want to share with you my 50 best affirmations—the ones that have not only shaped my career and confidence, but also helped hundreds of leaders and clients manifest bold careers, healthy boundaries, and lives of purpose.

🌟 What Are Affirmations and Why Do They Work?

Affirmations are powerful statements that rewire your subconscious mind. Science and neuroscience back it up—when you repeat positive affirmations consistently, you start creating new neural pathways that help you focus on possibility over fear, strength over doubt, and action over hesitation.

They work because your brain believes what you repeatedly tell it. When you affirm your worth, value, and vision, you begin showing up like someone who believes in themselves. And that is where everything changes.

💬 Sonia’s 50 Empowering Affirmations

1. I am enough, just as I am.
2. I trust the timing of my life.
3. I am worthy of success and happiness.
4. I radiate confidence and courage.
5. I let go of fear and embrace courage.
6. My voice matters and I use it wisely.
7. I lead with kindness and strength.
8. I am capable of achieving my goals.
9. I choose progress over perfection.
10. I deserve to take up space.
11. I am the author of my own story.
12. I welcome abundance into my life.
13. I am grateful for my journey and growth.
14. I honour my boundaries and my energy.
15. I rise above doubt and limitation.
16. I believe in my vision and take action.
17. I release what no longer serves me.
18. I attract aligned opportunities.
19. I am resilient and bounce back stronger.
20. I trust my intuition and inner wisdom.
21. I am creating the life I truly want.
22. I forgive myself and others with grace.
23. I show up fully, even when it’s hard.
24. I am surrounded by support and love.
25. I celebrate my wins, big and small.
26. I deserve peace, joy, and fulfilment.
27. I am a magnet for powerful possibilities.
28. I choose to lead, not follow.
29. I am bold, brave, and beautifully me.
30. I love who I am becoming.
31. I let go of comparison and choose compassion.
32. I allow myself to grow at my own pace.
33. I am aligned with my purpose.
34. I trust my path, even when it’s uncertain.
35. I am grounded, focused, and determined.
36. I am open to learning and evolving.
37. I respect my dreams enough to chase them.
38. I am the light in my own life.
39. I believe in what I bring to the world.
40. I speak to myself with love and kindness.
41. I lead from the heart and with integrity.
42. I am here to make a difference.
43. I don’t need permission to be powerful.
44. I own my story and its strength.
45. I inspire others just by being me.
46. I am worthy of rest and renewal.
47. I am a creator, not a follower.
48. I let my authenticity shine.
49. I choose courage over comfort.
50. I am limitless when I believe in myself.

✨ How to Use These Affirmations

• Print them. Stick them on your mirror, fridge, or vision board.
• Say them out loud. Especially in the morning or when doubt creeps in.
• Journal with them. Write your reflections or how each one applies to your life.
• Share them. With your team, your daughter, your friends—spread the ripple.

Need a printable version? 👉 Download the 50 Empowering Affirmations PDF here

Final Word from Sonia